Nike Inc Essay Example | Topics and Well Written Essays - 1500 words

Nike Inc - Essay Example According to the report in terms of behavioral segmentation, the product is target to the loyal customers. The product is priced at $149, which makes the product a luxury product. The product would therefore not greatly appeal to the price sensitive consumers and they may look for the same product offered by cheaper brands. Since the product is more of a luxury than a necessity, the price sensitive consumer would be generally not attracted towards the product.This paper discusses that  product development strategy is best suited. This is because the product is new, with a few modifications from the first generation Fuel Band but the market remains the same. With this product, Nike is and should continue to target its existing consumers which are sports loving people who live and enjoy an active lifestyle. They are mostly high-end sophisticated consumers to frequently and even occasionally consume luxury products such as the Fuel Band.  In terms of the environmental uncertainty Ma trix, the product is positioned as high uncertainty. Products positioned in this area of uncertainty have the following characteristics: dynamic and unpredictable market; involves many components; requires high skills and knowledge.   Since the Nike Fuel Band fits in all these areas, it faces high uncertainty in the market.  In terms of competition, the company faces competition from mainly three other products: Jawbone UP, Fitbit Flex and Basis.... This is because the product is new, with a few modifications from the first generation Fuel Band but the market remains the same (Kelion, 2013). With this product, Nike is and should continue to target its existing consumers which are sports loving people who live and enjoy an active lifestyle. They are mostly high-end sophisticated consumers to frequently and even occasionally consume luxury products such as the Fuel Band (Sherman, 2013). The product, Fuel Band, in this case is a relatively new product. Nike had released the first generation of Fuel Band in the beginning of 2012 but a more modified version was developed in the end of 2012 known as the Nike + Fuelband (Nike Inc., 2012). Environmental Uncertainty In terms of the environmental uncertainty Matrix, the product is positioned as high uncertainty. Products positioned in this area of uncertainty have the following characteristics: dynamic and unpredictable market; involves many components; requires high skills and knowledge. Since the Nike Fuel Band fits in all these areas, it faces high uncertainty in the market (Robbins and Coutler, 2007). Competitor analysis In terms of competition, the company faces competition from mainly three other products: Jawbone UP, Fitbit Flex and Basis. A general comparison of the features of these products is shown below: Feature Fuel Band Jawbone Fitbit Flex Basis Price 149 130 100 200 Battery Time (in Days) 1-4 10 5 4 Compatible Applications 3 10 27 0 Blue Tooth Yes No Yes Yes Water Proof No No No No Water Resistant Yes Yes Yes Yes Unique Features Calories, Time, Steps, Nike Fuel and Daily Progress Vibrating Alarm Vibrating Alarm Pulse, Sweat and Temperature Compatible With iOS and Web iOS and Andriod iOS,

Computer systems Essay Example | Topics and Well Written Essays - 1250 words

Computer systems - Essay Example But due to the fact that interface of most computer systems has limited range of expressions, users has no opportunities to interact with them as with real people. Current tools, such as email, mailing lists, chat rooms, discussion phorums have substantial shortcomings. Their interface is designed only for delivery of simple ideas, without emotions, gestures or face expressions. Of course people can use so-called smiles (primitive pictures with emotions, such as smile or sadness), but every system has its own predefined set of smiles and does not allow user to insert custom image instantly. At the same time in a physical world people can easily express emotions in a discussion over a meal or a drink, meeting up at a conference or having a special offer pointed out to you by behaviour of a stranger. Social information in a physical world is transmitted on many levels. Most of these levels are lost in digital environment, hence socially blind. Therefore need of expression of social information arises, for example mood, condition, some feelings. So people can see emotional reaction of their interlocutors, not only what they express in words. This social information may be applied to knowledge management to make users' activities visible to others. The realist approach involves trying to project social... The realist approach is a straightforward answer to the question; it minimizes the difficulty of producing and interpreting social signals. However current technology places very strict limits on the resolution of teleconferencing and video space systems. The mimetic approach tries to represent social cues from the physical world, as literally as possible, in the digital domain. The mimetic approach is exemplified by graphical MUDs and virtual reality systems, and uses virtual environments and avatars of various degrees of realism to mimic the physical world. Work here ranges from attempts to implement a virtual physics to the considerably looser representations of social information found in the 2-D and 3-D avatars found in various graphical MUDs and 3-D VRML worlds. While the use of mimetic representations decreases some of the bandwidth requirements of such systems, in this sort of system social signals must be consciously produced via users manipulating their avatars. The abstract approach involves portraying social information in ways that are not closely tied to their physical analogs. Exemplars of the abstract approach include AROMA, the Out to Lunch system (which uses abstract sonic cues to indicate socially salient activity), and Chat Circles (which uses abstract visual representations). This approach also includes the use of text to portray social information. Text has proved surprisingly powerful as a means for conveying social information, so the abstract approach scales well, both textual and abstract graphical representations being relatively compact. (Erickson and Kellogg, 2002) 3. Using your knowledge and experience, explain how the application of context and domain modelling could be used to help establish a

Analysis of the Film Dr. Strangelove Essay Example | Topics and Well Written Essays - 1250 words

Analysis of the Film Dr. Strangelove - Essay Example In this essay I analyze the movie based on the various points of criticism that it faced. Mockery of nuclear warfare and its seriousness When analyzing a film it is important to take into account the content and the period, which brought the idea about. Despite strong criticism than Stanley Kubrick made a mockery out of nuclear warfare and over simplified the entire process of war and the politics of it. It is hard to ignore that the political climate at the time leaned dangerously towards the concept of â€Å"accidental war† which was the crux of Peter George’s novel. Though the actual scenario is far from the truth and not a possibility the concept did create doubts in the minds of people. America at the time of the release was going through conflicting times and the people were divided in their opinion of the Government policies. President Kennedy was in the process of signing a treaty with the Soviet Union premier Nikita Khrushchev that called for the ban of atmosph eric nuclear testing. It may be an obsolete thought now, but in 1964, the imagery, however, lighthearted of a power hungry Brigadier general who actually made a war happen seemed convincing. Was the issue of an imminent nuclear war really a laughing matter for Stanley Kubrick? I do not think so. One major factor that I will attribute to all of his films is the amount of research and thought that he put into the art of filmmaking. Stanley Kubrick was in no way in the industry for want of nothing better to do. His movies have always made an impact on people and had a clear-cut message to send across. The film was the result of an in-depth analysis of the nuclear war and its danger. He put this strong message across very effectively with the use of satire and his excellent casting. Peter sellers gave a stellar performance in all of his 3 roles as Group Captain Lionel Mandrake, President Mirkin Muffley and, the paraplegic scientist Dr. Strangelove himself. Sterling Hayden, George C Scot t and Slim Pickens played the roles of General Jack D. Ripper, General Turgidson and the crazily lunatic power hungry Major Kong respectively, to perfection. Simplistic approach to a complex situation. There is nothing simple about the movie. The only thing that can be considered simplistic is the analysis hinted at. The movie blatantly points out that military and political powers used war as a tool to give vent to their personal repressions, very obviously hinting towards how men with sexual tensions in their personal life tend to use war as a tool to show their manliness. In this respect the film itself offers no solution to the situation. It is not clear whether Kubrick set out to expose the current climate or propose any solution to it. It was a very subjective and biased analysis of the nations’ foreign policies. If Kubrick’s intention was just to ridicule the situation and expose the callousness in which the powers treated the matter, he more than succeeded. And he did so by taking quite a few liberties and creative licenses. A classic example is the scene where the President intervenes in the scuffle between the Soviet ambassador and General Turgidson by saying "Gentlemen, no fighting in the War Room!† A classic attempt at fantastic comedy tinged with irony earmarked the concept behind the movie. It markedly pointed towards the unthinking and extremely detached view in which people in power viewed war as a whole. The movie no doubt is a gross exaggeration

Computer systems Essay Example | Topics and Well Written Essays - 1250 words

Computer systems - Essay Example But due to the fact that interface of most computer systems has limited range of expressions, users has no opportunities to interact with them as with real people. Current tools, such as email, mailing lists, chat rooms, discussion phorums have substantial shortcomings. Their interface is designed only for delivery of simple ideas, without emotions, gestures or face expressions. Of course people can use so-called smiles (primitive pictures with emotions, such as smile or sadness), but every system has its own predefined set of smiles and does not allow user to insert custom image instantly. At the same time in a physical world people can easily express emotions in a discussion over a meal or a drink, meeting up at a conference or having a special offer pointed out to you by behaviour of a stranger. Social information in a physical world is transmitted on many levels. Most of these levels are lost in digital environment, hence socially blind. Therefore need of expression of social information arises, for example mood, condition, some feelings. So people can see emotional reaction of their interlocutors, not only what they express in words. This social information may be applied to knowledge management to make users' activities visible to others. The realist approach involves trying to project social... The realist approach is a straightforward answer to the question; it minimizes the difficulty of producing and interpreting social signals. However current technology places very strict limits on the resolution of teleconferencing and video space systems. The mimetic approach tries to represent social cues from the physical world, as literally as possible, in the digital domain. The mimetic approach is exemplified by graphical MUDs and virtual reality systems, and uses virtual environments and avatars of various degrees of realism to mimic the physical world. Work here ranges from attempts to implement a virtual physics to the considerably looser representations of social information found in the 2-D and 3-D avatars found in various graphical MUDs and 3-D VRML worlds. While the use of mimetic representations decreases some of the bandwidth requirements of such systems, in this sort of system social signals must be consciously produced via users manipulating their avatars. The abstract approach involves portraying social information in ways that are not closely tied to their physical analogs. Exemplars of the abstract approach include AROMA, the Out to Lunch system (which uses abstract sonic cues to indicate socially salient activity), and Chat Circles (which uses abstract visual representations). This approach also includes the use of text to portray social information. Text has proved surprisingly powerful as a means for conveying social information, so the abstract approach scales well, both textual and abstract graphical representations being relatively compact. (Erickson and Kellogg, 2002) 3. Using your knowledge and experience, explain how the application of context and domain modelling could be used to help establish a

Is job satisfaction a singular uni-dimentional concept discuss Essay

Is job satisfaction a singular uni-dimentional concept discuss - Essay Example The level of employee job satisfaction within an organization is very important because it affects the performance of the organization (Ostroff, 1992). Job satisfaction has been positively correlated with job involvement, organizational commitment and job performance and negatively correlated with employee absenteeism, turnover and perceived stress (Spector, 1997). Therefore, an assessment of the nature of job satisfaction, and whether it is uni-dimensional or multi-dimensional, is helpful in evaluating which motivational methods are most likely to be effective in advancing organizational goals.One of the best known expectancy theories is the VIE Model put forward by Victor Vroom, according to which expectancy relates to the belief that a particular action will be followed by a desired outcome. (Karwowski, 2006; Furnham 1997). This underlying aspect conditions an employee’s motivation on the job. Porter and Lawler (1967) extended this expectancy concept to the relationship bet ween individual motivation, work performance and job satisfaction.On the basis of individual expectancy, or the belief that a particular action will be followed by a desired outcome, Porter and Lawler (1967) define job satisfaction as a uni dimensional construct. i.e, one is generally satisfied or dissatisfied with one’s job. Their formulation of task motivation within an organizational set up incorporates only intrinsic factors and they observe that the accomplishment of a job relates task can be rewarding for an individual irrespective of any external rewards that are provided.

The present selection Essay Example for Free

The present selection Essay Juries in England often described as the the jewel in the Crown, with 12 different faces on the jury that is its strength, of course there are automatic exemptions: for criminals and bankrupts and more importantly for professionals like lawyers, judges, prison officers and police. Others, like doctors, can seek exemptions. Its tighter in some States than others, but after all the exclusions, exemptions and excuses and lets not forgets the defence is entitled to challenge if they dont like the jury. Juries Act 1974 is the act governing the juries system in UK. Juries system been form in UK for insure the public justice system will be fairly deliver and up hold the justice, yet the present selection, exclusion, exemption and challenges procedures become a great question that did such method did representive of the public conscience. 1 The method of selection of juries subject to this section and section 5, every person enrolled as an elector for the Legislative Assembly shall be qualified and liable to serve as a juror, Therefore those age reach 18 up to 70 were eligible to become juror. This means this category of people details must listed in the Electoral Register records otherwise they wont be listed under the jurors selection list. Ten percent of England qualify votes, never register them self as the votes. The second issue is this category of people wills randomly choused. Thru random selection not all citizen will be selected as the juror even if they are entitle to become a juror. 2One important fact of random selection is its doesnt mean representative selection but its just cross-section of population. This shows that the current juror selection still need to be improve to an advances or alternate method such as using the records of National Registration of Birth and Death in order every qualify citizen not been left behind in the selection. After the selection processes done, all the selected juror will be summon for the final selection, at this stage numbers of them will be exempted from juror services, for having good reason. Those such as pregnant womens, ill-health person, those age 65 above, person facing deep hardship, medical officers, member of Parliaments, legal professionals or those with legal back ground on the past or current services. Those did serve, as juries in past two years also will be exempted from such services. The society still believed that in order to have better verdict thru jurys services, those been exempted due to their nature of duties should consider their participation in juries services, the possibility to such category of people might be better jurors because of having more experiences of life or working with people. Equal opportunity to participate in the fair administration of justice is fundamental to our democratic system. It not only furthers the goals of the jury system. It reaffirms the promise of equality under the law that all citizens, regardless of race, ethnicity, or gender, have the chance to take part directly in our democracy. 4 Powers v. Ohio, its shows and believed that no body should exclude base on solely because of race or gender, this promise of equality dims, and the integrity of our judicial system is jeopardized. The law makers need look in this factors for 5 commands the public confidences in order the juries system continuously will representative of the public conscience . 6In New York and many other State of USA source records for jury services been expended, all or most of exemptions from jury trail been sweep away, and excusal become largely deferred. This result is that nearly every one does jury service as an acknowledged civil duty, including, judges, lawyers, policeman. Doctors and clergymen. About a quarter of million people are summoned for the jury service every year. 7A recent Home Offices research project highlighted that only third of them an available to do so. It shows that, in sample of 50,000 people summoned for jury service in June and July 1999, one third of them available to do so, half of them been allowed to defer their service on later date. Of the remaining two-third, 13% were ineligible, disqualify or excused as of the rights. 15 % either failed to attend on the day or their summoned will returned as undelivered and 38% were excused. The Court also had the power to remove selected jurors if its consider on the account of disability or insufficient understanding of English. 9The Crown Court study undertaken during 1992 on behalf of Runciman Royal Commission, indicated that, nationality, ethnic minority communities seriously un present in juries service. This is due to this group of ethnic not registered in the electors The right of the jury Challenges is very limited in England and Wales compared with in any other country . 10. There is no longer right to Peremptory Challenge. It was abolished in 1988. Juries Act, 1927 s. 57 says the plaintiff or, where there are two or more plaintiffs, the plaintiffs jointly may challenge without cause shown three jurors and no more where there are two or more plaintiffs, they shall join in their challenges. Such 11 Privileges specially in sexual abuse case, not likely allow the female juror as the first choice, the defendant use to challenges the female juror The society believe the womens privileges to become potential juror in such cases become a barrier thru such challenges. Although there are a number of legitimate concerns with the current jury selection process in UK and while a number of options are open for reforming the process, the report concludes that a piecemeal approach to reform is not likely to successfully address the need to improve the system for racial, visible, ethno-cultural and other minorities The need is not only to address some or all of the out-of-court processes, but at the same time to reform the in-court procedures in the selection, exclusion, exemption and the challenges procedures of juries. It would appear to be necessary to undertake reform in order juries always representative of the society.

Quantum Mechanics Using Back-of-the-envelope Calculations

Quantum Mechanics Using Back-of-the-envelope Calculations YIP Chung On INTRODUCTION Calculations in quantum mechanics are very often lengthy and mathematically involved, and some problems are impossible to get an analytical solution. Our goal, rather than obtaining an exact solution, we try to analyze a problem in quantum mechanics using dimensional analysis and provide a back-of-the-envelope estimate. We choose the ground state problem of a harmonic-quartic oscillator to perform an analytical estimate, as it is a common and useful quantum mechanics problem. Then we use a computer software, Mathematica to solve differential equations numerically, and compare the solutions with the back-of-the-envelope estimate. Above is the Schrà ¶dinger equation for a one-dimensional particle moving in a combination of a harmonic potential of frequency à °Ã‚ Ã…“† and a quartic potential of strength à °Ã‚ Ã¢â‚¬ ºÃ‚ ½. The study of ground state problem of a harmonic-quartic problem is important, as it is a typical system in reality. There are two special cases for a harmonic-quartic oscillator; one is when the strength of the quartic is very small, it becomes a harmonic oscillator, another one is when the strength of the harmonic potential is very small, it becomes a quartic oscillator. Harmonic oscillator is one of the most important model systems in quantum mechanics, one of the examples are simple diatomic molecules such as hydrogen and nitrogen. It is one of the few quantum-mechanical systems which we are able to get an exact, analytical solution. Also, many potentials can be approximated as a harmonic potential when the energy is very low, this provides a great help when studying some very complicated systems. While in reality, it is unlikely that a system is purely harmonic, as most of the time there would be more than one potential acting in a system. So it is important to study a system with multi-potentials, and a harmonic-quartic oscillator, which includes a harmonic potential and a quartic potential, is a good example of that. Our goal, in this project, is to estimate the ground state energy of a harmonic-quartic oscillator making use of back-of-the-envelope calculations, which means that we only involve very few mathematical calculations in our estimate. To specify, we perform dimensional analysis on the equations of the problem we concern, then we compare the results of our estimate with the numerical solution we get from Mathematica, a computer software, to see how close can our estimate get. METHOD We attempt to use dimensional analysis to estimate the ground state energy of the harmonic-quartic problem, and here would be the procedures we would take to perform a dimensional analysis for finding the ground state energy. First we identify the principal units of measurement for the problem, which means the minimal set of units enough to describe all the input parameters of the problem. For this problem, we choose the units of length, [], and energy, [, these two are often chosen in stationary problems in quantum mechanics. Then we identify the input parameters and their units in terms of the chosen principal units. For each of the principal units, we choose a scale which is a combination of the input parameters measured using their units. We may need to determine the maximal set of independent dimensionless parameters: the set will include only the parameters that are generally either much greater or much less than unity. These include both the dimensionless parameters present in the problem and the dimensionless combinations of the dimensionful input parameters. If the set is empty, the unknown quantities can be determined almost completely, i.e. up to a numerical prefactor of the order of unity. If some dimensionless parameters are present, the class of possible relationships between the unknowns and the input parameters can be narrowed down, but the order of magnitude of the unknown quantities cannot be determined. Finally we express the unknown quantities as a multi-power-law of principal scales, times an arbitrary function of all dimensionless parameters, if any. If no dimensionless parameters are present, the arbitrary function is replaced by an arbitrary constant, presumed to be of the order of unity. SOLVE Before we solve the harmonic-quartic oscillator problem, we would first go through the two special cases, the harmonic oscillator alone and the quartic oscillator alone. Harmonic oscillator alone Consider the Schrà ¶dinger equation for one-dimensional particle moving in a harmonic potential of frequency à °Ã‚ Ã…“†, where à °Ã‚ Ã¢â‚¬ËœÃ… ¡ is the particle’s mass. Find the ground state energy. Principal units: unit of length [], unit of energy [ Input parameters and their units: [ [ where , and To derive the scale of length, let us represent the scale as The units of are [ To derive the scale of energy, let us represent the scale as The units of are [ Solution for the unknown: where const is a number of the order of unity. Its precise value is inaccessible for dimensional methods. Recall that the exact value of this constant is 1/2. Finally, Quartic oscillator alone Consider the Schrà ¶dinger equation for one-dimensional particle moving in a quartic potential of strength where is the particle’s mass. Find the ground state energy. Principal units: unit of length [], unit of energy [ Input parameters and their units: [ [ where To derive the scale of length, let us represent the scale as The units of are [ To derive the scale of energy, let us represent the scale as The units of are [ Solution for the unknown: Finally, Harmonic-quartic oscillator Consider the Schrà ¶dinger equation for one-dimensional particle moving in a combination of harmonic potential of frequency and a quartic potential of strength where is the particle’s mass. Find the ground state energy. Principal units: unit of length [], unit of energy [ Input parameters and their units: [ [ [ where , and To derive the scale of length, let us represent the scale as The units of are: [ We choose the scale associated uniquely with the harmonic oscillator, To derive the scale of energy, let us represent the scale as The units of à ¢Ã¢â‚¬Å¾Ã‚ ° are: [ We choose the scale associated uniquely with the harmonic oscillator, There exists a dimensionless parameter expressed as a product of powers of principal scales: The units of are: [ As is supposed to be dimensionless, There is an independent dimensionless parameter We choose a scale of parameter in order that the system can be solved Solution for the unknown: where is an arbitrary function. Finally, SOFTWARE COMPARISON DISCUSSION REFERENCES M. Olshanii, Back-of-the-Envelope Quantum Mechanics, 1st ed. (World Scientific, 2013) Quantum harmonic oscillator. Retrieved Feb 1, 2015, from https://en.wikipedia.org/wiki/Quantum_harmonic_oscillator Quantum Harmonic Oscillator. Retrieved Feb 1, 2015, from http://hyperphysics.phy-astr.gsu.edu/hbase/quantum/hosc.html